Infiniz IT Solutions specializes in creating and launching brands, as well as rebranding. Our role is to create, plan and manage branding strategies for clients, but can also involve support in terms ofadvertising and other forms of promotion. Branding is the process of developing a company's brand, including a name, identity system and messaging platform. These aspects will develop what is referred to as a brand message, which will then be applied to marketing campaigns to spread that message.
A brand represents a promise to your customers, what they can expect from your products/services, and essentially what differentiates your offering from competitors. It is a vital element across all industries, as it allows organizations to gain competitive advantage, define a coherent brand communication strategy, and to increase and reach the target market. All organizational sectors, whether it is a business, non-profit organization, or even a government agency, use branding agencies. Most often, organizations look to hire branding agencies in order to produce brand strategy and brand identity.